Luxury photography is a genre that captures the art of turning everyday items into symbols of high-end sophistication. With designer fragrances, such as Tom Ford Tobacco Vanille, the smell helps to set the tone of luxury itself, and photographers have the job of turning the abstract-like smell and feeling – into something beautiful to look at. Affordable options to the high-end Tobacco Vanille, such as Powdery Tobacco, also have the same allure and are great objects for luxury photography at a more easy-on-the-pocket price point.
Telling a Story Through Photography
When you produce a photo through a great beauty shoot, you’ll see the magic as an entire story comes alive. The story will most likely be driven by emotion, textures, lighting, and how it feels in general, especially because it’s inspired by perfume.
A scent like Tobacco Vanille or Powdery Tobacco was created to be rich and warming, so you’ll want the story in pictures to remain in that lane. Your goal is to entice all the senses of anyone looking to see your vision come to life. Start by making sure all the pieces in your frame are cohesive.
Leather-bound books, aged wood, and a cup of dark amber whiskey are the perfect places to start when picking out staging items. These items are important because they combine to create a sense of sophistication. They do their job, establishing a simple setting for the imagination to run wild. What you’re left with are photos of products that tell their audience an interesting story.
Lighting and Luxury
The most underrated tool to make anything photographed look high-end is lighting. Looking to turn up the sophistication? Direct, bright lighting places emphasis on your subject in an unflattering way.
Soft light lets the real star of the show shine and do all the work, which brings true value, of course. Photograph everything — caps, amber-colored liquids sparkling in the cups, the soft curves that perfume bottles bring. There’s no shortage of elegance when capturing your images, so shoot it all.
Making Affordable Look Exquisite
The best part of photographing anything is the way a photo makes normal things look and feel luxe. Who’s to say affordable options should be left out, right? They can give the same luxe vibe as their high-end counterparts if the photoshoot is done right. With the right creative direction and staging, you can make any product look expensive.
Watch your textures. Include items that will contrast with the same picture, like smooth velvet, polished wood, and cracked leather. This will add depth to your story and overall image. It will also do two things: add context and visually translate the experience of the warm, smoky notes of this fragrance. You get to keep it as sophisticated as possible.
Using Color to Evoke Emotion
Leveraging colors for storytelling is a luxury move in product photography. In this case, the color options would be warm, earthy tones like browns, gold, and deep ambers. A palette like this triggers a sense of warmth and richness.
Also, brains love symmetry. With luxurious product photography, you always want to balance light and shadows. Dark tones will anchor the image, and light tones will lead the eye to your subject. It will give a cohesive, polished, and elegant look without looking staged. Keep this in mind when choosing the lighting for the photoshoot.
Tips for Luxury-Inspired Product Photography
Go Minimalist: Less is more in the luxury world. A cluttered frame looks unpleasant and it isn’t the icon of something that is rich.
Detail Matter: Take a close-up of the design of the bottle, the transparency of the liquid, and the paper used for the label. These are small pleasures your fragrance-lover buyers will look for.
Add Natural Elements: Include one or two natural elements, such as tobacco leaves, vanilla pods, or wrinkled fabrics, in the shot, reinforcing the fragrance you are selling.
Play with Angles: Avoid taking frontal shots. They are boring and don’t make a subject pop out. Go for a flat lay or a low angle instead.
Catch Movement: A bit of spray and the movement of smoke will bring the image alive.
Elevating Products Through the Lens
With a camera in hand, you can turn any object into something luxurious. If you capture the mood, the texture, the light, and the composition techniques, you‘ll create a vibe that resonates with the product as well as the status associated with it.