Do you remember the times when photographers focused on creating their own websites and updated their portfolios several times a year? Such a promotion model became outdated in 2023, and sites became secondary – they are an additional source where the client can view a full-fledged portfolio of a specialist.
Today, online networks are the main source of finding new customers and building an online presence. Instagram, TikTok, Twitter (X), YouTube are platforms that can help you, as a visual creator, reach a new level, increase your check and become a more famous and competitive specialist.
However, this is feasible if you know how to get the most out of the social space. In today’s article, we’ll share powerful marketing tips for photographers who want to start promoting their business online. You’ll find free tips as well as paid work services from advertising providers such as Viplikes company to make your page thrive. Are you ready to dive into the world of promo? Read on!
- Identify your target audience
Regardless of which resource you choose as the main one for promoting your photos, it is important for you to understand who you want to show the content to. Plus, it will be much easier for you to stand out from the competition if you create content for potential clients.
First of all, ask yourself the question: which people would I like to work with? Perhaps you like to participate in the bride’s chores, or your love is shooting newborns. Or maybe you love reporting? Your niche is also important in determining the target audience, so don’t skip this question.
The next step is to determine the approximate age of the audience. There are absolutely all generations on social media, so you can be sure that you’ll find your customers here.
And last of all, you need a corporate identity. Every photographer has his own style, which attracts certain people. Therefore, always adhere to a certain style in your publications and shape your tone of voice – in this case you will find your like-minded people and clients faster.
- Invest in promotion
When it comes to strengthening your presence on the Internet space, the first thing you should take care of is the formation of a certain base. The base is perceived as minimal engagement and coverage – that is, followers, views, likes, comments, and more.
These metrics are necessary so that your content becomes visible to a wide audience and the page is more filled. But it can be difficult to get them from scratch – in an environment of intense competition, you may need additional support from the outside.
You can get it from trusted advertising companies like Viplikes. They provide an opportunity to improve your page at any stage of promotion and get any metrics you need. This paid option is one of the most inexpensive, but it is no less effective than the more expensive one. So, if you have a plateau or you have just started your journey, be sure to consider investing and improving your stats instantly.
- Use niche hashtags
Finally, use keywords so that your potential followers can find your content. Hashtags on most platforms are used to rank content and sort by topic. That’s why it’s important to include them in your posts – with tags, your messages become more visible. So choose 5-7 of the best ones for you and start using them in your content. Good luck!