Photography as a Marketing Tool: How Online Casinos Like Pin Up Use It 

Contrary to common belief, licensed casinos’ marketing strategy can’t be aggressive. Gambling & Gaming commissions regulate which tools are used to promote casino games and sports betting, and the rules are strict. That’s why casinos often use photography as their main marketing tool. We analyzed their strategies and took a close look at Pin-Up Casino — the platform with a very specific style in its visuals. Read more to find out what hidden techniques really shape the online gambling world and impact your decisions at the very beginning of the journey. 

General Casino Style: The Options & the Choice of PinUp Casino

The casino’s images always deliver a certain message. Usually, platforms choose one of the following styles. 

1. Luxury and glamour. That’s the world that everyone wants to be a part of, and such visuals promise a high-end experience to casino users. 
2. Vibrance and dynamics. Vivid colors, motion in the pictures, and a lot of Photoshopping are often the attributes of casinos that want players to make quick choices. 
3. Old-school elegance. Luxury can be different. It’s not always about typical Instagram models, yachts, and fancy cities like Dubai. Some casinos use that old-money style to show that even with new money, you can join that old world of true millionaires. 
4. Nostalgic design. Nostalgia is one of the most powerful emotions, and it works really well when it comes to creating powerful visuals. 

You don’t have to create an account and get your Pin-Up casino login to sign in and see how this casino uses visual patterns. The very specific Pin-Up concept was chosen — there are not so many options when you have such a strict style, but we still can see how the message is delivered. Positive associations arise due to female beauty, and the casino definitely uses nostalgia to trigger more pleasant emotions. There are some elements of glamour and luxury, too.

Photography for Games, Bonuses & Jackpots 

Special attention should be paid to the photos and visuals used to promote certain games, bonuses, and big wins at large. Here are the key features of most images you can see on top sites. Needless to say, you’ll be able to spot them at the Pin-Up casino online, too. 

Things that distinguish game, bonus, and jackpot pictures: 

• more distinctive positive emotions on human faces; 
• attractive, joyful dealers who trigger positive feelings and associations; 
• golden coins and casino chips in motion; 
• eye-catching banners, vivid colors, animations; 
• distinctive logos of the brand as part of the composition. 

Basically, we can see why people play at Pin-Up Casino. The design triggers many positive emotions and brings up multiple positive associations without being too aggressive. Women are attractive, luxury elements are not conspicuous, and all the photos are professional. Nothing triggers you, but the message is still delivered. That’s a nice place you’d like to join. That’s a soft impact that works in the online gambling world.