10 interesting facts about Instagram

Instagram, with its vast array of visuals and global reach, mirrors the vibrant diversity found in the world of online casinos. Just as platforms like casino Stay offer a wide range of games and opportunities for entertainment and engagement, Instagram stands out as a digital arena where creativity, community, and commerce converge.

1. The first post

The founders of Instagram are students Kevin Systrom and Mike Krieger. The official release of the application took place on 6 October 2010, but the first post was made earlier, on 17 July of the same year. It was authored by Kevin Systrom himself, and the photo featured his dog. 

2. Rapid growth

As the audience grew, there was a constant need to increase the number of employees, but workers were constantly in short supply. For example, in 2017, there were 450 employees, with 3.5 million users per specialist.

3. Popularity 

Instagram is the sixth most popular platform in the world, in front of it is YouTube, Facebook, WhatsApp, Facebook Messenger, WeChat.  Instagram ranks 10th in terms of traffic. According to statistics, at the beginning of 2021, the traffic of this social network was 0.9 billion people per month. At the end of 2020, Instagram ranked fifth in terms of downloads in the Apple App Store.

Instagram is one of the biggest players in the social media industry. Due to its worldwide popularity and continuous user growth, Instagram has become influential in the development of global blogging, it has made a significant contribution to this trend, and for most opinion leaders, it has become a good source of income.

4. Instagram’s value

As its popularity and number of users grew exponentially, so did its value. So, in 2012, when Mark Zuckerberg bought the application, Instagram was valued at $1 billion, but two years later, its value was $32 billion. In 2018, according to Bloomberg calculations, its value was over $100 billion.

5. Number of users and active audience

By the end of 2020, the total number of active Instagram users was 1.16 billion. In comparison, Facebook has 2.14 billion, TikTok has 689 million. There are over 500 million daily active users.

The average time spent on the site is 28 minutes, which is quite a high indicator. Instagram has overtaken Snapchat and Facebook in terms of this indicator, while this social network has a decreasing user dwell time. 63% of registered users go to Instagram every day, with 42% of the total visiting the site several times a day. The monthly number of active users is 1 billion. From Instagram’s inception to 2020, the number of users has grown from 10 million to 1.16 billion.

6. Most popular accounts and bloggers

In first place in terms of popularity is the Instagram account of Instagram itself, currently the number of followers is 390 million. If we do not take into account the accounts of world-famous brands, the list of the top 10 bloggers would look as follows. In first place is footballer Cristiano Ronaldo, he has 277 million subscribers. American singer Ariana Grande (232 million) and actor Dwayne Johnson (230 million) are slightly behind him.

In fourth and fifth place are American model Kylie Jenner (226 million) and American actress and singer Selena Gomez (222 million). In sixth place by number of subscribers is actress and photo model Kim Kardashian (215 million). In seventh place is no less famous from the favourite of the list is footballer Lionel Messi (198 million). On the eighth and ninth is the singer Beyonce (173 million) and the favourite of young people pop-R&B-singer Justin Bieber (171 million). And the tenth place is rightfully taken by American supermodel Kendall Jenner (159 million). Of these ten, 7 out of 10 popular bloggers are Americans.

7. How much do people earn in Instagram

We are talking about earning from your pages, not from your business accounts. Bloggers in Instagram can be divided into three categories and, depending on which category the blogger belongs to, such will be his income. Micro-blogger, who has up to 10 thousand subscribers on his account, on average can earn 80-90 dollars per publication (paid posts he needs to publish daily).

Medium-sized bloggers are owners of accounts with more than 100 thousand subscribers. The average size of his income – up to $ 200 per post. For such a blogger to reach the level of the average salary in the United States, he needs to publish paid posts more than three times a week. The highest income (not counting celebrity accounts) have owners of pages with a million subscribers. They are paid $600-700 for one paid post. To have an income equal to the average salary in the United States, they must publish an advertising post at least once a week.

8. Photos and posts with tens of millions of likes

In 2019, a photo of a chicken egg set a world record for likes that has not been broken to this day. On 4 January 2019, the account @world_record_egg was registered on instagram. From this account, a photo of an ordinary brown chicken egg was posted with the caption “Let’s set a new world record for likes on Instagram together.” Appearing in early 2019, the photo of a chicken egg in 10 days broke the record of the leader in likes (18 million), a photo of Kylie Jenner’s (Kim Kardashian’s sister) newborn baby.

The photo of the egg for 10 days gained 25 million likes and 1.5 million comments and does not plan to stop there. For a long time, the owner of the account was unknown. The second and third place in terms of number of likes are rapper XXXTentacion’s suicide post from 2018 (24.2 million) and Bili Eilish’s selfies with her new hairstyle with blonde hair from 17 March 2021 (22.4 million).

9. The bulk of users are from outside the United States

Instagram has an audience of 1.6 billion users, but only 140 million of them are Americans. Undoubtedly, they are more than users from other countries, except India, where the number of users of this social network is the same – 140 million. A little less in Instagram registered Brazilians – 100 million, not far behind them are the inhabitants of Indonesia – 85 million. Undoubtedly, the U.S. and India have the most global audience in Instagram, but based on the figures for other countries, this social network is quite widely known and in demand around the world.

10. Instagram demographics

Social networks have become an integral part of people’s lives. This applies not only to the advanced youth but also to the older generation. Social networks for different age categories are becoming almost the main source of news and various media content and Instagram is no exception.

The age distribution of Instagram users is as follows: the bulk – 33% are users aged 25-34 years old, 29% are users aged 18-24 years old. Users aged 35-44 are 16%, 45-54 – 8.1%, 55-64 – 3.8%, 65+ – 2.1%. As you can see, this social network is popular with people between the ages of 18 and 34.  In the gender division, Instagram is more popular with women, though by a slight margin – 50.8% and 49.2%.

Conclusion

Instagram is the largest purchase of Facebook Corporation, which subsequently had a significant impact on the development and support of the social network. The far-sighted Mark Zuckerberg was the first to see a lot of interest in the platform. After the purchase and joining of the social network to Facebook in 2012, the number of Instagram users grew dramatically to 80 million registered accounts, and this figure is constantly growing.

We have introduced you to the main figures and facts about this social network, sometimes they delight, sometimes they surprise, but definitely leave no one indifferent. The project of two amateur programmers has become a grandiose platform with huge prospects and opportunities.